Simple Parenting™ (doona) is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.

We are constantly driven by our mission and identify pain-points in day-to-day parenting. Simple Parenting™ works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.